Website Usability Testing

The data you are able to analyze from your web stats or analytics package will give you information which you can use to improve the usability of your website. But this of course is a subjective interpretation of the information you are reviewing. By supplementing analytics data with website usability studies you are gaining a much clearer understanding of how your target audience interacts with your site. These tests will give you insight into the design, functionality, structure and information architecture of your website. Websites are built around assumptions of how users will interact with it. Testing will verify or sometimes discredit those assumptions.

By creating a set of tasks specific to your website and having a number of users who fit your target audience's demographics perform those tasks will enable you to modify your site accordingly to increase its ease of use. Once the users have been interviewed and their questionnaires have been reviewed specific recommendations will be made in order to increase the efficiency of the website. Contact us today to learn how a usability study can improve the performance of your website. Call us at 970-259-0172. Sorry, we are currently not taking any new SEO and link building clients.