DATO Welcomes New Group Sales Manager

Patti O’Brien joins local tourism team

Durango, CO – The Durango Area Tourism Office (DATO) welcomes Patti O’Brien as the Group Sales Manager. Ms. O’Brien brings more than 20 years of experience in sales, marketing and management. Raised in Durango in the tourism and hospitality industry, Patti studied economics at CSU then received her business finance degree at California State University, Long Beach. She spent 12 years as CEO of VersaType, Inc. a digital communications and graphics agency. She has received several top national sales recognition and international leadership awards for her sales and training programs. Prior to DATO, Patti owned, operated and sold a local ladies fitness center, then represented numerous local businesses as Regional Account Manager for Ballantine Digital Communications and BuzzTown.

O’Brien is actively expanding all sectors of the group sales and meetings programs for Durango and La Plata County tourism with increased efforts in all-season bookings. “I envision a collaborative community environment that encourages innovative tourism promotion to increase year-round bookings that capture national and international tourists and travel groups,” says O’Brien. She can be reached at (970) 828-1039 or [email protected]

The Durango Area Tourism Office is a not-for-profit organization operating with the mission to promote Durango and La Plata County’s multitude of tourism attractions, events and services.

1-800-GO DURANGO, www.durango.org