HOLiDAZZLE Window Display Winners Announced

 

DURANGO, Colo. – Local businesses helped put the “dazzle” into the Annual HOLiDAZZLE by participating in the holiday window display competition. Twenty Holidazzling “winners” were named during the secret judging held on Noel Night, Dec. 10, and each will receive a $50 gift certificate to one of five local restaurants for their efforts.

“Decorated windows really add to the magic of Downtown Durango, especially during the holiday season,” said Pam Glasco, Durango Business Improvement District (BID) administrative assistant who coordinated the competition. “Many of the merchants took advantage this year of the LED holiday lights donated by La Plata Electric, so we have a lot of beautiful dazzling windows that we hope everyone comes down to enjoy.”

Holidazzling window winners located in the Business Improvement District are (in no particular order): Seasons Rotisserie Grill, Karyn Gabaldon Gallery, Day’s End, Vectra Bank, April’s Garden, Termar Trends, First National Bank of Durango, Yarn, Beads & Beyond, The Spaaah Shop, Tippy Canoe, Eureka, Montego Bay, Stuart’s, Purple Moose, Blu, From the Heart, Y.E.S.S the Book Hutch, Silk Sparrow and the Historic Strater Hotel/The Office.

The HOLiDAZZLE window display competition is part of the comprehensive, five week-long umbrella marketing program sponsored by the BID to help draw more locals and visitors alike into Historic Downtown Durango for shopping, dining, services, entertainment and fun.

In addition to the window decorating competition, HOLiDAZZLE, when complete, will have helped promote more than 40 events or activities taking place in and around Downtown Durango. Fifty Downtown businesses sporting the “bright red” HOLiDAZZLE signs in their windows are also participating in the gift drawing, offering cumulatively some $4,000 worth of gifts. Participating merchants will hold their drawings on Dec. 23 and notify winners by phone.

 

 “HOLiDAZZLE is a win-win for everyone,” said Bob Kunkel, Downtown business and promotions specialist who conceived the umbrella marketing effort.  “Instead of focusing promotional efforts on just one or two events and activities during the holidays, we are able to help spread the word about all the activities taking place.”

The BID contributed $13,000 to fund the comprehensive advertising program that includes posters and print advertising. For additional information about HOLiDAZZLE, visit www.downtowndurango.org or call 970.375.5067.

 

The Durango Business Improvement District was formed in 1997 with a goal and mission to support businesses within the District by assisting with special event marketing, providing research on topics of concern to the District (facilities, special events, best practices), planning and development of new facilities, and providing capital budget for equipment that enhances business in the District. Funding is generated by a 1.5 mill levy on property owners within the district, with additional marketing dollars contributed by the City of Durango and Durango Area Tourism Office. BID Board members are John Wells, presiding officer; Bob Allen, Karen Barger, Rod Barker and Tim Wheeler.