Have you ever thought about Google and the power of searching for real estate over the internet? One of the crucial elements to successful real estate marketing in today’s world is the relevance and placement of search results in Google. Why is this important? Imagine you are looking to purchase a home or property in La Plata County, but you are not familiar with Durango or its surrounding area. Your first thought may be to Google to find information. Now, if your home or property is listed, wouldn’t you want it to be available to anyone who searches? The answer to that is a resounding “yes,” which is why we believe it is important to make search results a priority.
Did you know Google actually represents two out of every three searches on the internet? The relevance is crucial. For our business, we want our clients’ properties to be highlighted and noticed when people search for local real estate. The Durango Team has first page results for the top search terms for real estate in the Durango Area. The website is on the first page of these terms: “Durango real estate,” “Durango Colorado real state,” and “Bayfield real estate”. We have the strongest agent-driven website for results, and we compete with many national companies, including Zillow, Homes.com, Realtor.com, Trulia, Re/Max, Coldwell Banker and others. With search results on the same page as these national companies, we can confidently say we make every effort to market our clients’ properties. This is a fact we are proud to note, because all of our properties can be searched on our website, and virtual tours of each property are available.
In addition to The Durango Team’s website, The Wells Group is also on the first page of all three searches. This is an additional website of local information and exposure for our clients’ properties.Effective Google search results essentially mean that these listings are marketed all the time—24 hours/day, 7 days per week. We want our clients’ properties to be front of mind and sight at all times for someone who is searching for La Plata County real estate.
This process has taken our team a commitment of marketing, manpower and resources. In order to succeed in this area, we have had to make an intentional strategy and plan with website development, website improvements, blogging, and search engine optimization to achieve these results. We hope that you enjoy and appreciate these results if you are current clients, or should you work with us in the future!
This post was provided courtesy of Don Ricedorf and The Durango Team.