One of the keys to success is to know what your customers want. That way you will be able to give it to them in exchange for money. It all sounds pretty simple in theory, but many companies are struggling with making that happen because the former part of the plan is hard to achieve. Knowing what customers want isn’t always a walk in the park and that’s why many companies try to tell their customers what they want themselves. However, there is a way in which you can hope to get more information about what your customers desire: By asking them. It can really be as simple as it sounds. Basically, through the use of surveys, you ask your customers what it is they want and what they like and don’t like about your business in its current state.
Customers should be happy to answer these questions as they are literally asked what they want to see happen. Of course it is important to pay attention to what people respond in these surveys. Yes, they give you a lot of information but when your next product comes around, people won’t forget that you did a survey in which you asked them what they wanted. Therefore it is important that you don’t betray their trust if you want their cooperation in future surveys or even their further support as customers.
Surveys can be great in the office place as well. Using surveys to better communicate with your employees is a great way to learn about their different problems and what they would like to see at the office. Happy employees are a lot more productive and are less likely to walk out on you. Of course, this is a solution for the larger companies that have many employees in their care. If your business has only 4 or 5 people you could easily hold a meeting in which you can discuss face to face about such matters.
There are many ways in which you can make a survey. Of course, the preferred version is online since we are in the era of digital technology. Sending out printed papers throughout the office or to every one of your customers is not going to be as effective. It’s much simpler to have it made with a pdf form creator and post it on the company website or even sent to customers or employees by email. If you have a newsletter or emailing list system in place you can easily make use of this survey and have it delivered to as many people as possible. It will pay off in the long run when people tell you what they want from your business. From there on out it’s up to you how you grant them their requests.
Article submitted by: Costea Lestoc
“I began writing as a professional on my personal blog and then discovered my true calling, which is writing about technology and gadgets in general. I am a technical writer, author and blogger since 2005. An industry watcher that stays on top of the latest features, extremely passionate about juicy tech news and everything related to gadgets.”
